Flashback Friday! Sing-along with Mary Kay « JWT Atlanta Blog

Flashback Friday! Sing-along with Mary Kay

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Hey Adverteers! It’s time again for Flashback Friday!

(A vaguely serialized look at historical advertising with a special emphasis on changing cultural norms.)

Today, we zoom back to the early 70’s to sing-along with the Mary Kay company cheerleaders: the Vickeroos and their leader Sue Z. Vickers.

Sue Z. Vickers

Sue Z. Vickers is arguably Mary Kay’s most famous Independent National Sales Director. Sadly, Sue Z. was murdered in a parking lot at age 37, but not before she had made her mark as a marketing and sales guru. She was famous for blowing a gold whistle every time she heard a negative remark from a consultant and was the first Miss Go-Give. Mary Kay still presents the Go-Give Award each year in her honor along with a beautiful crystal trophy, the coveted diamond Go-Give™ pin, and a bouquet of roses.

Part of Sue Z’s legacy was this inspirational record, which includes the tunes Yankee Doodle Dandy, No Business Like Mary Kay Business, Deep In The Heart Of Texas, and Gentle On My Mind. The lulling beat of an electronic keyboard and reminder that she’s providing her clients with, “freedom from the ravages of time,” were intended to inspire consultants and build esprit de corps among the Mary Kay troops. But like much vintage advertising, changing social mores have rendered these ditties mildly anti-feminist, inexplicably nationalist, and frankly, a little creepy.

>>>CLICK HERE TO LISTEN: vickaroos-1972<<<

First let’s take a look at some lyrics with a fascinating nationalistic tone:

“I making money while I’m wearing, makeup the best in all the world. Where else can this ever be but only in America!”

“We’ll go all the way! Through the USA, with Mary Kay of Texas!”

Here’s some feminism that focuses on how Mary Kay allowed women to not only make money on their own, but gain an important measure of independence:

“Yesterday I thought I wouldn’t go far, now I’m a consultant and I’m reaching the stars.”

“I’m a Mary Kay consultant, a real proud one as you can see! My head held high and my face aglow, hey everybody it’s me!”

“Need cash you say? Now here’s the way!”

And here’s some sentiments that as the feminist movement grew and changed over time seem rather dated:

“It’s freedom I can offer you, freedom from the ravages of time.”

“No where can you get that happy feeling, than when you’ve just booked an extra show.”

Be sure to listen to all the great songs on this short clip. It’s worth it to enjoy the sound of that little organ in the background.

Thanks to WFMU for the clip. Thanks to April Winchell who first brought these tunes to my attention on her short-lived radio show.

Tune in NEXT week (week being a relative term) when I’ll discuss Camel’s famous T-zone campaign and examine their claim that more doctors smoke Camels that any other cigarette.

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