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We’re the Atlanta office of JWT, the largest US agency network. Our expertise is working with challenger brands. Either up-and-comers looking for an edge on their larger rivals, or more established players, or even long time category leaders, who may have lost their perceptual edge to an upstart. Or who find themselves facing unprecedented challenges brought about by the complex, dynamic times we live in.
Our strength with these sorts of brands is a result of our agile, idea-centric structure, which includes tightly integrated media, social, search, direct, database and deep digital marketing services. All topped by a comprehensive analytics platform which drives actionable, accountable creativity that engages audiences and stretches budgets and ROI as far as possible.
Eric Hyman is SVP, Business Development in the Atlanta office JWT. His background is as an account manager and planning director who has been involved in digital since early on, via extensive involvement with clients in the technology industry itself. Originally from NY, Eric is now based in Atlanta -- what he calls the West coast of the East coast -- and is a self described information junkie, swimmer, soccer nut and lover of great brands and all things tech. Follow his musings on the industry and minding the gap between perception and reality @ericadman
Digital Strategist and tech enthusiast. Follow his musings on Twitter - @rpartalis.
Director of Search
I am passionate about branding and social media. I love being at the intersection of the two. Seeing a person's raw reactions to something that they love or hate about a brand is the most awesome tool that an advertiser could ever hope for. I love the internet. I live on the internet. I tweet. I tumble.I do it all. I get excited about things that bring change. I love traveling. I love photography. I love technology. I love life.
I was born in Rio de Janeiro, Brazil, and grew up in Golden, Colorado. So I'm as comfortable on a ski slope as I am on a beach. I recently moved to Atlanta from Denver and am very happy to be at JWT. My life's passion is writing. Whether I'm coming up with a headline for the next great ad campaign or the opening paragraph to my great American novel, I truly love creating through the vehicle of words. In fact, I love creativity period. Along with music, technology, sports and travel. Eu falo português também e sempre gosto de conversar. Translation: I also speak Portuguese and always like to chat.
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